Mineful and Shopify Combine to Provide Marketing Intelligence

Consumers are bombarded with email offers. Retailers need to engage consumers rather than use email as a channel to send coupons. Big retailers like Target understand targeting and use their own analytical tools to segment their customers and send the right offers, to the right customers, at the right time.

For small online retailers, the cost of implementing eCommerce intelligence solutions is prohibitive, which is why Mineful and Shopify have joined to make these predictive analytics and segmentation available to retailers of all sizes at an affordable cost.

Mineful, an eCommerce intelligence and email segmentation tool is now available on the Shopify App Store.

Mineful is a powerful tool to segment customers and optimize your email marketing campaigns. Rather than mass emailing everyone, deliver the right offer to the right person to increase customer profitability and repeat purchases.

Click here to read the entire press release.

As with any Mineful account, it is free to try for 14-days. Once set up, Mineful goes on auto-pilot to trigger your campaigns and once it starts measuring responses, it adjusts to deliver the best message to each individual customer.

Mineful and Shopify are a strong combination that online retailers can leverage to increase click-through rates and repeat purchases.

Analytics is a competitive advantage in online marketing. What are you measuring? Tell us about it and follow us on twitter to stay updated!

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